SEO is the process by which the quality of your website is improved in order to advance the position in which it appears in search engines like Google. The more optimized your website is, the better chance you have at being found.

Google evaluates more than 200 factors that determine the ranking of a website. From content, to technical elements, to site speed and user experience, there are endless ways in which a website should be optimized to improve its visibility through online search.

With more than 200 ranking factors, there are likely a host of reasons why a website isn’t ranking. The best way to determine what the primary issues are is to have an expert perform a full SEO assessment through which the major issues can be identified.

This is tricky and the answer depends on where your site currently stands. For a new site or for one without any established rankings, it can take up to a year to achieve rankings. The process might be a bit quicker for sites that already have some authority and rank for some keywords.

Every year, Google releases an estimated 500-600 updates. The Core Web Vitals update is expected to be the biggest and most impactful in 2021. It focuses heavily on the quality of the site and the experience of a user when visiting the website. So far, there are three main aspects – loading, interactivity and visual stability. Failure to meet Google’s recommended targets in each of these areas will result in decreased rankings over time.

Yes. Site speed has always been a contributing factor to SEO. With Google’s release of the Core Web Vitals update in May 2021, this is now more important than ever. User experience, including the time it takes for pages and images to load, has a significant impact on rankings.

Generally speaking, WordPress sites are often favored by Google and achieve stronger rankings. However, there are plenty of ways in which sites built on other platforms can be optimized. Our team of developers is well-versed in a variety of content management systems are we have a strong track record of improving performance and rankings on many platforms, including Squarespace and Wix.

The older the site, the more opportunity for improved performance (especially if it has not been regularly maintained). It’s likely that there are a number of technical components that should be updated to improve the performance and optimize the existing site for search engines. If you are concerned about the viability of your site, we are happy to offer a free assessment and provide our recommendations. Contact us at 973-397-5599.

Of course. With SmallBizMarketing, you are in control. Since you’re never locked into a long-term contract, you can change your plan at any time.

The initial SEO assessment will provide details regarding the current state of your site and outline the areas of opportunity.

Don’t rely on what you think people search for. Learn what people are actually searching for so your website can properly address these common queries.

Onsite optimization turns your website into a top resource for the most searched terms related to your business.

Rome wasn’t built in a day. Likewise, it takes time to optimize a whole website. The larger your site, the longer it can take to ensure that the entire site is properly optimized without cutting corners.

Don’t waste time adding content that won’t help your site rank. We’ll provide a calendar so you can add meaningful content that will drive results.

Our resorts will lay it all out for you. You’ll get an easy-to-read snapshot of all of the most important KPIs. With the right data, you can make the right decisions.

We’ll set you up for success by evaluating your competition and providing recommendations so you can outperform them.

You have a business to run. Take care of the things we can’t and let us handle your content. Adding content every month will get your site on the right path for strong rankings.

GMB is a key factor in SEO for local businesses. We’ll deal with Google to make sure your business information is up-to-date, consistent and fully optimized.

It’s possible that your business appears in hundreds of online directories. You can’t possibly have the time to update these while providing great service to your customers. But we can.

Have questions? Need help? Looking for recommendations? You’ll have access to one of our live human experts who will walk you through it all. 

Google releases 500-600 algorithm updates each year and this one’s a biggie. Don’t risk falling behind. Know where you stand and what updates your website needs in order to stay in the game.

Google’s newest initiative is to encourage optimizations that will enhance the user’s experience on websites. Failure to adhere to Google’s requirements will result in decreased rankings, giving your competition a leg up. We’ll get your site up to speed so you don’t miss a beat.