Get big business Google Ads results on a small biz budget.

Google Ads is an online advertising platform that businesses use to promote their products and services on Google Search. Unlike some traditional media, Google Ads allows you to set very specific targets, ensuring your ads will reach the intended audience.

Google Ads displays your ad when people who match your target criteria search for the products or services that you provide. You pay only when your ad is clicked and the user is directed to your website or landing page.

The cost per click is determined by a number of factors, including the competitiveness of the keywords you’re targeting. We’ll provide you with the recommended budget and the campaign will be set up to ensure you get the maximum number of clicks within your budget. There are no commitments, so you can turn your ads on and off and adjust your budgets at any time.

We make ongoing adjustments to campaigns based on the actual data that is collected as campaigns run over time. While it’s possible you will begin to see results in the first month, the early stages are more about learning and optimizing. You can expect to see improved results (for example, increased conversions, decreased cost per click) for several months.

Absolutely. Google Ads is just one of the platforms that allows you to reach your intended audience. We often work with small businesses on strategies using various different platforms. We’re happy to speak with you about your objectives and help you determine the best strategy for your business. Call us at (973) 397-5599 or complete the form at the top of this page and we’ll get back to you within one business day.

Each month, you will receive a detailed report that will provide the data related to your Google Ads campaigns. You’ll know exactly how many clicks your ads generated, how many leads you received and what it cost you to obtain them. You can compare your investment to the revenue generated to determine your ROI.

Even the smallest of businesses can run Google Ads. All it takes is a website and we’ll handle the rest.

A landing page resides within your website, but is designed to quickly capture the user’s attention and generate leads. The content on the landing page should correlate directly to the copy within your ad. When a user clicks on the ad, they are directed to the landing page and will find exactly what they’re looking for, prompting them to contact your business with a phone call or a web form submission.

Of course. With SmallBizMarketing, you are in control. Since you’re never locked into a long-term contract, you can change your plan at any time.

A measured number allows us to track the phone calls that you receive as a result of your Google Ads. It is a very important piece of the data that will help you to evaluate your ROI. It’s a unique phone number that routes to your main business phone number (or any number that you prefer). The caller won’t know the difference.

A measured number is not required; however, it is advised. Without it, you won’t know how many calls are generated and will have a tougher time evaluating the success of your campaign.

If you’ve even been in the belly of Google Ads, you know how confusing it can be. Our digital marketing team has years of experience with campaign set up and will make sure everything is properly taken care of from the start.

If you’ve even been in the belly of Google Ads, you know how confusing it can be. Our digital marketing team has years of experience with campaign set up and will make sure everything is properly taken care of from the start.

We know what to say and how to say it. Our copywriting gurus will make sure your ads are written for the consumer and receive the attention they deserve.

Every click on an ad must direct to a page whose job it is to convert the user to a paying customer. We review landing pages and make necessary updates to ensure they’re set up to do their job effectively.

No existing landing pages? No problem! We’ll design and build a landing page that is optimized for user experience and conversions.

Great, you’ve got leads! Now you need to know where they came from and learn from the success.

Digital ads are not a ‘set-it-and-forget-it’ asset. We’ll keep an eye on things and make adjustments to drive improved performance.

There is not a one-size-fits-all approach to managing a Google Ads campaign. The platform offers multiple options for managing your bids (what you’re willing to pay for each click). We alter the approach based on actual performance and projections.

Over time, we learn from campaign performance. We use actual data to adjust the campaign setup for optimal performance.

Our resorts will lay it all out for you. You’ll get an easy-to-read snapshot of all of the most important KPIs. With the right data, you can make the right decisions. 

Have questions? Need help? Looking for recommendations? You’ll have access to one of our live human experts who will walk you through it all.